Digital Sales: Why You Should Care Now
If you believe you are here to serve your customers, then ask yourself: "Is my sales team equipped to handle the modern and digital buyer?"
Key Takeaways
If sales doesn't become more digital, they simply won't be able to compete in the market today.
Buyers have access to information by a social and digital channels, and they use it to empower their decision making.
Digital sales is the ability to scale relationship building using social and digital channels.
B2B buyers and customers today have changed more than we realize. They have access to information by a social and digital channels, and they use it to empower their decision making.
IDC research shows us that 75% of B2B buyers are using social media to research vendors. The days of sales professionals being gatekeepers of information have officially passed us.
So the main question is this: If buyers have become more digital and sophisticated in their research and engagement capabilities, have salespeople modernized as well?
Here's the reality: If sales doesn't become more digital, they simply won't be able to compete in the market today. Why? Because those who have access to information can make better and faster decisions.
So what's digital sales?
It's the ability to scale relationship building using social and digital channels. It doesn't involve eliminating what you're doing, but complements it digitally. Isn't that what we want for your sales teams? And if you do this, the data is on your side.
Did you know?
According to CSO Insights, sales professionals that use digital strategies achieved 66% higher quota attainment than peers that don't.1
IDC reports that deal sizes increased by 27% compared to only traditional approaches.2
LinkedIn research has found that sellers becoming digital generate 45% more sales opportunities.3
Digital Sales deserves your attention now, if you believe you are here to serve your customers, then ask yourself: “Is my sales team equipped to handle the modern and digital buyer?”
https://salesenablement.pro/assets/2019/10/CSO-Insights-5th-Annual-Sales-Enablement-Study.pdf
https://www.idc.com/
https://business.linkedin.com/marketing-solutions/reporting-analytics