Why Including TikTok Ads in Your Marketing Strategy is a Smart Move
Get more traffic, more sales, and more customers on what is arguably one of the greatest advertising opportunities available right now.
Key Takeaways
TikTok has surpassed Instagram in regards to popularity among Gen Z users.
TikTok is the fastest growing social media sites on the world with over 1 billion monthly active users.
Eight new users join TikTok every single second.
There's an active and rapidly growing personal finance community on the app.
Whether you're doing e-commerce, dropshipping, have an online business, or you're a local brick and mortar store, or you're a creator who wants to grow your influence, or pretty much anything else you can think, TikTok ads are still relatively new and undiscovered.
You can tap into a market on one of the fastest growing social media sites on the world with over 1 billion monthly active users. And with eight new users joining TikTok every single second, pretty much doesn't matter who you serve, you're likely to find a large portion of them right there on the app.
The age thing is usually the biggest objection people have to advertising on TikTok. After all, when TikTok first came on the scene, it did appeal to a younger demographic, but that's how every social media platform works and will continue to do so well into the future. It starts young and then it ages up over time. There was a time not that long ago when Facebook was only available to college students. And now, the average age of a Facebook user in the US is 40 and a half years old.
So, if your target market is Gen Z, then TikTok is obviously a no brainer for your business. Especially now, that TikTok has surpassed Instagram in regards to popularity among Gen Z users.
However, a recent report by HootSuite found that a TikTok ad could potentially reach up to 50.3% of adults in the US (a total of 130,962,500 people).
TikTok was the most popular app downloaded in 2020 and 2021. And yes, while the majority of people do go to TikTok for entertainment, it's not all fun and games. According to TikTok’s What's Next Report, topics related to investing in cryptocurrency and all things finance grew 255% last year. 1 There's also an active and rapidly growing personal finance community on the app.
As for whether TikTok ads are worth your time or not, from a business perspective, consider this: TikTok is now the number one app for driving consumer spending, beating out Tinder for that number one spot. And it just keeps growing from there. Last year, consumer spending on TikTok increased by 77% (up to $2.3 billion).
The best part of TikTok ads is that you're able to tap into all of this market without spending the time and energy on a longer term organic growth strategy.
https://newsroom.tiktok.com/en-sg/tiktok-whats-next-report-2022-sg