When Tweets Move Billions

Elon Musk’s courtroom battle shows how founder influence can reshape deals, markets, and legal risk in real time.

• A leader’s words can move markets. When influence is high, public statements are not just opinions. They shape investor behavior and deal dynamics in real time.

• Strategy becomes liability when it leaves a public trail. Using media and social platforms as leverage in negotiations can backfire. What works in the moment can later be used as evidence.

• Persona…