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Everyday.MBA

When the Swoosh Slips

What Nike’s Revenue Drop Signals About Brand Power and Market Timing

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Everyday.MBA
May 05, 2025
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Nike is on track to post its worst revenue loss in five years. Leadership changes were meant to spark momentum, but the numbers tell a different story. Behind this drop are larger issues facing both Nike and the streetwear market.

When the Swoosh Slips

This isn’t just a fashion problem. It’s a case study in brand lifecycle, supply chain timing, and shifti…

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