When Ad Dollars Slow Down

Reading the Signals Behind U.S. Advertising Trends

Ad growth in the U.S. is cooling off. After years of rapid expansion, the advertising industry is starting to hit a soft patch—and it's not just seasonal. Policy shifts, trade uncertainties, and tighter budgets are forcing companies to reassess how they spend, where they spend, and whether their messages are landing with the right audience.

Photo by Josh…