What is SOSTAC?

SOSTAC® is a planning model, originally developed in the 1990s to help with marketing planning by PR Smith.

Key Takeaways

• SOSTAC is an acronym for: Situation, Objective, Strategy, Tactics, Action, Control

• SOSTAC is a really effective planning system, and as a digital marketer, you can use this to achieve your aims and goals.
  

  

PR Smith’s SOSTAC model is an excellent starting point for building effective marketing plans. It's a simple acronym = SOSTAC

Let's go through it…

S= Situation.

We've got situation, we've got to ask ourselves, where are we now.

O= Objective

We need to find out where we want to be.

S= Strategy

We want to know how we're going to get there.

T= Tactics

We need to know exactly how we're going to get there.

A= Action

We need the details of the tactics very important.

C= Control

We need to be able to monitor the performance of all the above and be able to report back and find out exactly what's working and what's not.

Here is a more in-depth video of the SOSTAC method from the creator himself, PR Smith: Watch Video