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TKO Group’s Move into Boxing

A Power Play in Global Sports Business

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Everyday.MBA
Mar 10, 2025
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TKO Group, the powerhouse that owns UFC and WWE, is stepping into the boxing world, partnering with Saudi Arabia’s Turki Alalshikh and Sela to promote global boxing events. This multiyear deal is more than just another sports promotion—it’s a major business move that signals the evolution of combat sports as a global entertainment industry.

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