The Power of the Mic

Stephen A. Smith, SiriusXM, and the business behind voice and value

Stephen A. Smith just signed a multi-year deal with SiriusXM. That means one of the loudest voices in sports and culture will now be speaking to a national audience on satellite radio. At first glance, this may seem like just another celebrity partnership. But behind the scenes, it’s a smart move by both sides. It shows how media brands and personalitie…