The Oscars Are No Longer Just an Awards Show

Hollywood’s biggest night is evolving into a live cultural event built for streaming, social media, and viral moments.

Key Takeaways

• Legacy brands must evolve or fade. The Oscars expanded beyond traditional television by streaming on Hulu. Major cultural institutions now need multi platform distribution to stay relevant with younger audiences.

• Credibility is now part of the product. The Academy began tracking whether voters actually streamed nominated films. That change s…