The Hundreds Closes Fairfax Flagship

A Business Case Study on Brand Evolution & Retail Strategy

The Hundreds, one of the most influential streetwear brands, has announced the closure of its iconic Fairfax flagship store—a move that marks the end of an era for both the brand and Los Angeles’ once-thriving Fairfax streetwear scene.

For many, this closure signals a shift in how streetwear brands operate, but for MBA students and business professionals…