The Evolution of Screen Time

Unpacking CTV Advertising

Takeaways

• CTV vs. OTT: While both revolve around internet-streamed content, CTV focuses on the device used for streaming, like Smart TVs or game consoles, whereas OTT emphasizes the platforms and content, such as Netflix or Disney+.

• Unlike traditional TV's broad demographics, CTV advertising offers granular targeting options, allowing advertisers to reach…