The Evolution of Screen Time
Unpacking CTV Advertising
Takeaways
CTV vs. OTT: While both revolve around internet-streamed content, CTV focuses on the device used for streaming, like Smart TVs or game consoles, whereas OTT emphasizes the platforms and content, such as Netflix or Disney+.
Unlike traditional TV's broad demographics, CTV advertising offers granular targeting options, allowing advertisers to reach…
