The Business of Storytelling

What LeBron James’ Media Company Can Teach Us About Growth and Challenges

LeBron James is no stranger to success. On the court, he has redefined what it means to be an athlete-entrepreneur, leveraging his influence far beyond basketball. Off the court, his media company, SpringHill, has been a bold attempt to disrupt traditional entertainment. But even the best businesses face financial hurdles, and SpringHill is no exception.