Strategic Deployment Techniques

Leveraging Melissa Schilling's Insights from her book "Strategic Management of Technological Innovation"

Key Takeaways

• Strategic Timing and Market Considerations: One of the primary insights from Schilling's work is the importance of strategic launch timing in the deployment of innovations. This involves considering factors like business cycles, seasonal effects, and the risk of product cannibalization. For instance, the video game industry often optimizes …