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Splitting to Grow Stronger

How Kraft Heinz Shows the Power of Portfolio Clarity

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Everyday.MBA
Sep 02, 2025
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Kraft Heinz is making a bold move by splitting into two separate companies, each with a different focus. One side will handle shelf-stable staples like Heinz ketchup and Kraft Mac and Cheese. The other will manage refrigerated favorites such as Oscar Mayer and Lunchables. At first glance, this might look like a company breaking apart, but in reality, it…

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