Prada x Versace

What a €1.25 Billion Buyout Says About Luxury’s New Playbook

After months of whispers, it’s official—Prada Group is acquiring Versace for €1.25 billion. The move folds one of fashion’s most iconic labels into a growing luxury portfolio that already includes Prada and Miu Miu. Beyond the glamour of runway headlines, this is a major business move with big implications for brand strategy, global expansion, and the f…