No Bars, No Screens, Just Seats

How WWE’s local blackout experiment tests the limits of scarcity, fandom, and streaming control

Key Takeaways

• Scarcity is a growth tool, but it must be handled carefully
Restricting local watch parties pushes fans toward live tickets and individual subscriptions. That can boost revenue per fan. If fans feel manipulated, long term loyalty weakens.

• Distribution strategy is now brand strategy
Where and how fans watch matters as much as what they watc…