Netflix Wants the Biggest Room in Sports

By adding MLB and trusted broadcast talent, Netflix is turning live sports into its next cultural battleground.

Key Takeaways

• Live sports create appointment viewing. Streaming built its success on on demand content. Sports bring viewers back at a specific time. That increases engagement and platform loyalty.

• Credibility still matters in sports media. Netflix hired an experienced reporter from traditional broadcasting. Familiar talent helps the platform look serious…