Mickey Just Got a Makeover

How Disney’s BAGGU collab turns everyday carry into cultural currency for a new generation

Key Takeaways

• Utility drives culture now
Gen Z and millennials do not just want collectibles. They want products that fit into daily life. When fandom becomes functional, brand exposure multiplies naturally.

• The right partner updates legacy brands
Disney did not change Mickey. It changed the context. BAGGU’s design credibility makes classic characters f…