Marketing Strategy

Ever wonder why some people just always seem to get lucky creating one winning marketing campaign after another? Marketing Strategy

Key Takeaways

• Marketing strategy consists of 3 things: Target, Positioning, and Objective

• There is a sequence that needs to be followed when it comes to marketing: strategy, tactics, then tools.

• Marketing Strategy ensures all the pieces of the puzzle lineup for maximum impact and maximum profitability.

The real reason why some businesses are able to truly dominate their competition and capture obscene levels of market share is never because of a tool or a tactic, but rather, it's the underlying strategy that's guiding them in the right direction.

Step one in a marketing plan is to always figure out your strategy. Instead, most start with tools and tactics. It’s only after they decide what tools to use or tactics to do that they begin to piece together a strategy. But by then, it's too late.

Despite what many of the so-called experts or gurus are telling you what you should use or do like: using a webinar, a video sales letter, social media, or having a YouTube channel, a podcast, a blog, or anything else like that, these are not strategies. These are tools.

For questions like: What time should you post? What's the best way to format a blog? Or how can you write more compelling headlines or captions? These are tactics.

And well, yes, both these tools and tactics are important, the glue that holds all of this together and ensures that you're doing the right things in the right place for the right people comes down to one term more important than everything else: Strategy.

In a nutshell, marketing strategy is all about the following:

• Target (for every thing you do, you will need a target of people to focus on)

• Positioning (the tight definition of my intended brand on the mind of the consumer always answers: Who am I? For whom I am? and How can I differentiate myself)

• Objectives (which must be SMART: Specific, Measurable, Attainable, Relevant, Time-bound)

Think of strategy, like the big picture of what you want to accomplish and how you plan on doing it. Then you can start looking at where your market is present and active online. And then start to design tactics, which are basically actions that allow you to reach, engage, and connect with them where they are.

Think of tactics like the specific actions, you're going to take the what you're going to do and where you're going to do it. This of course, will then start to reveal a number of different tools that you have available to you in order to accomplish your goals.

Think of tools as the specific items, resources or tools to help you implement your tactics and fulfill your strategy.

Here’s the deal: both strategy and tactics have their place. Both are needed and neither is necessarily better than the other. However, there is an order and a sequence that needs to be followed: strategy, tactics, then tools.