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Luxury’s Biggest Risk Is Not Design, It Is the Supply Chain

Valentino’s court win shows that in fashion, how products are made now matters as much as how they look

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Everyday.MBA
Apr 08, 2026
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  • Luxury brands are now judged on how their products are made, not just how they look or who wears them.

  • Weak supplier oversight creates hidden risk that can damage brand equity faster than any marketing campaign can fix.

  • The brands that win going forward will treat supply chain control as a core part of their value, not a back office function.

Valentino got…

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