BATNAs in Negotiation

Be prepared to make a deal. Before you go in to any negotiation—you must think it through to the bitter end and the possibility of walking away.

Key Takeaways

• BATNA stands for the Best Alternative to a Negotiated Agreement.

• Be prepared to walk away from a negotiation

Photo by Scott Graham on Unsplash

This is one of the seminal pieces in negotiation theory. Almost every university that teaches negotiation talks about your BATNA.

What is a BATNA?

It's the phase in a negotiation where you assess your w…