BATNAs in Negotiation
Be prepared to make a deal. Before you go in to any negotiation—you must think it through to the bitter end and the possibility of walking away.
Key Takeaways
BATNA stands for the Best Alternative to a Negotiated Agreement.
Be prepared to walk away from a negotiation
This is one of the seminal pieces in negotiation theory. Almost every university that teaches negotiation talks about your BATNA.
What is a BATNA?
It's the phase in a negotiation where you assess your w…
