How Disney’s Hulu Deal Sets the Stage for the Next Media War
What $439 million buys in the future of content control and platform power
Disney has agreed to pay Comcast $439 million to fully take over Hulu, ending a long negotiation that began years ago. This gives Disney 100 percent control of the streaming platform, putting it firmly in charge of a service that already shares a place next to Disney+ and ESPN+. But this deal is more than just about finishing a contract. It is a sign of…
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