Home Run in Tokyo
How MLB Scored Big with Record Merchandise Sales
Major League Baseball (MLB) just hit it out of the park—not on the field, but at the merchandise table. The recent Tokyo Series set new records for merchandise and trading card sales, showing just how powerful global sports branding can be.
The games in Japan weren’t just about bringing baseball to international fans. They were also a masterclass in glob…
Keep reading with a 7-day free trial
Subscribe to Everyday.MBA to keep reading this post and get 7 days of free access to the full post archives.