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Everyday.MBA

Hollywood Just Crossed Into the AI Afterlife

Val Kilmer’s digital return forces the industry to confront who really owns a performance once the actor is gone.

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Everyday.MBA
Mar 19, 2026
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Takeaways

  • AI turns talent into an asset that can outlive the artist. Studios can now extend performances beyond an actor’s lifetime. That shifts control from individuals to institutions.

  • Legal approval does not equal audience trust. Even with estate consent, viewers may question authenticity. Perception will matter as much as permission.

  • Early guardrails w…

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