From Gold Medals to Front Row

How Eileen Gu Is Redefining Athlete Influence

Key Takeaways

• Athletes are now lifestyle brands, not just endorsers
Eileen Gu is not renting her image to fashion. She is expanding her identity. The most valuable athletes today build multi domain relevance that compounds over time.

• Cultural crossover increases brand equity
When performance credibility meets fashion visibility, the audience multiplies.…