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Fanatics Expands Into Sports Betting

A Strategic Power Move

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Everyday.MBA
Mar 15, 2025
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Fanatics, best known for dominating the sports merchandise industry, is making a bold move into sports betting with its $225 million acquisition of PointsBet’s U.S. business. This isn’t just another company entering the gambling space—it’s a calculated business decision that leverages Fanatics’ existing brand, customer base, and data-driven strategy to …

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