Business Model Canvas
The tool that helps you map, discuss, design, and invent new business models.
Key Takeaways
An organization's business model can be described with nine basic building blocks: customer segments, value proposition, channels to reach customers, customer relationships, revenue streams, key resources, key activities, key partners, and the cost structure of the business model.
The business model are nine building blocks mapped out on a pre-structured canvas.
The Business Model Canvas1 is the method from Strategyzer's bestselling management book Business Model Generation. It is applied in leading organizations and start-ups worldwide.
The Business Model Canvas
Here is a break down of each section:
Customer Segments
These are all the people or organizations for which you're creating value. This includes simple users and paying customers.
Value Proposition
For each segment, you have a specific value proposition. These are the bundles of products and services that create value for your customers.
Channels
The channels described through which touch points you are interacting with customers and delivering value.
Customer Relationships
The customer relationships outline the type of relationship you're establishing with your customers.
Revenue Streams
The revenue streams make clear how and through which pricing mechanisms your business model is capturing value. Then you need to describe the infrastructure to create, deliver and capture value.
Key Resources
The key resources show which assets are indispensable in your business model.
Key Activities
Key Activities show which things you really need to be able to perform well.
Key Partners
The key partners show who can help you leverage your business model. Since he won't walk you resources yourself more, you perform all key activities.
Cost Structure
And once you understand your business models infrastructure, you'll also have an idea of its cost structure.
With the business model canvas, you can map out your entire business model in one image. This works for startup entrepreneurs just as well as for the most senior executives.
https://en.wikipedia.org/wiki/Business_Model_Canvas