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BATNA

Your Power Play in Negotiations

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Everyday.MBA
Feb 02, 2025
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Key Takeaways

  • BATNA, or Best Alternative To a Negotiated Agreement, is a crucial aspect of any negotiation process. It's about understanding your wants and needs, but also the wants and needs of the other party.

  • Preparing your BATNA is a team effort. It's essential to set the parameters with your team and to consider all possible alternatives that you mig…

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